Rudy Valdez does not look like the normal Crema artist. With dark curly hair and a full beard, Valdez looks like he should be a member of a motorcycle gang instead of playing music on a college campus. But he is nothing but calm and polite as he sits down and discusses his first EP, “Stories,” and his unreleased album, “Black Eye.”
Sitting at a seedy diner in Marion, Ind., Rudy Valdez fixes a cup of coffee to his liking. Holding the sugar dispenser over his cup for a full five seconds,Valdez adds more sugar after the first taste.
“A big part of ‘Stories’ and big part of ‘Black Eye’ all revolves around this little story I had written down on paper about a guy who just lost his wife, and he made a deal to go to a certain place to kill someone just to see his wife one more time,” said Valdez. “He finds out that it’s a lot bigger than that. He’s not just going to hurt one person. He’s going to hurt a whole town of people. So in the end he gives up and says, ‘The only way I’m going to see my wife again is if I join her,’ so he shoots himself, and that kind of echoes through all of the songs.”
“Black Eye” specifically focuses on the community affected by the man’s suicide. Valdez wrote many of the songs by putting himself in place of the town citizens.
Valdez emits an aged, reflective quality in everything he says like he’s lived a full life already. And in some ways he has – Valdez moved a lot as a child, his dad was in prison for a portion of his childhood, and his family was so poor that his parents had to buy food stamps from their relatives.
Although he’s only 20 years old, Valdez has been through numerous bands and band breakups accumulating an impressive catalogue of EPs and albums.
His most notable musical endeavor aside from his solo work is the band Mazatlan, which played radio-friendly power pop with a twinge of folk in 2009. Devin Hopwood (sr) was Valdez’s band-mate and songwriting partner in Mazatlan.
“Writing with Rudy was very sporadic. It was very fast,” recalled Hopwood, explaining that he and Valdez would sit on Valdez’s porch writing music for hours. Hopwood said they were much more focused on writing catchy hooks than cohesive, challenging music.
The band dispersed and Hopwood joined a new band called Desert Neighbor in 2010. He still admires Valdez’s creativity and the fact that he is never at a loss for what to write in a song.
“I think [music] flows pretty naturally from Rudy. I can rarely think of times when Rudy’s like, ‘Aw man, what am I going to put here?’ He’s always got something to say,” said Hopwood. “That kid’s got a lot going on in his head. All he does is think of these crazy ideas, and you’ve got to get those things out.”
What makes Valdez’s songs seem so strange is because, unlike most singer-songwriters, he doesn’t draw inspiration from personal experiences or relationships. He writes of depressing hypotheticals that he sees in other people. If he sees a stranger in a bad situation, he’ll put himself in the person’s shoes and put his imagination to work.
Due to the dark and admittedly twisted tones Valdez incorporates, he gets a wide variety of reactions from his audiences. He recalls after one show a woman approached him to ask how he could live with himself ripping off other folk greats like Bob Dylan.
At the same show, in the middle of a song Valdez wrote from the stance of a heroin addict, a man walked out exclaiming, “This is horse s–t!” to which Valdez responded by offering tongue-in-cheek humor to the crowd, saying, “That man is really mad about the song I just played and I’m sorry.”
On the opposite end of the reaction spectrum, Valdez has had senior citizens thank him for playing classic music, received tips for gas while playing at a rest area and had one woman admit to melting her ice cream with tears spurred by one of his songs.
Currently, Valdez is waiting for the right time to release “Black Eye.” He’s also working with a backing band called “The Howling Bastards,” reworking songs from “Black Eye” to fit a full band’s performance. Valdez hints that, as opposed to his established acoustic sound, there will be a more electric tone with the new band.
Valdez will play Créma on the campus of Indiana Wesleyan University on Feb. 22, 2012.


